South Kensington is a world-renowned cultural district, home to some of London’s most iconic institutions in science, arts, and education including the Science Museum, V&A South Kensington, Natural History Museum, the Royal Albert Hall, Imperial, the Royal Parks and the Design Museum, to name but a few. We have a unique opportunity to reimagine and refresh the brand identity of Discover South Kensington—ensuring it remains relevant, impactful, and welcoming for all.
We are inviting organisations to bid for an exciting project that will redefine the brand and identity of Discover South Kensington, enhancing its presence both online and in the public realm. This work will shape how visitors experience and navigate the area, reinforcing South Kensington as London’s home of arts and science.
The brand and identity refresh will:
Create a contemporary, relevant brand that reflects the diversity and vibrancy of South Kensington.
Enhance wayfinding and placemaking with a physical presence that guides and welcomes visitors.
Unify messaging and branding across member institutions and partner organisations.
Attract and engage more diverse audiences, making South Kensington feel accessible and welcoming to all.
Develop a dynamic visual identity, including a new logo, brand assets, and clear guidelines for usage across digital and physical spaces.
We are seeking forward-thinking, creative agencies with experience in branding, placemaking, and cultural marketing to collaborate with us on this transformative project.
If your organisation has the expertise and vision to help us redefine Discover South Kensington, we want to hear from you.
Deadline for tender responses: 31st March 2025
Budget: £35,000
For full details and to submit your proposal, please see the full tender document here: .exhibition_road_cultural_group_brand_identity_consultation_invitation_to_tender_with_appendix.pdf
